If you thought the music business was running out of ideas, wake up because 1986 has just proven that there are still creative people out there and whether it's the music or marketing or both ends of the stick some people just get it.
The long-awaited sophomore release from 1986, Everybody Is Whatever I Think They Are, releases tomorrow, March 9, 2010; and they're giving it away for free! Kind of.
Influenced by the seemingly infinite cases of pyramid schemes that riddled the headlines of global news papers in 2009, 1986 thought they would take a page from the play book of the likes of Bernie Maddoff to service the record to the general public. After all, if he was capable of swindling some of the richest and brightest that the world had to offer, beguiling the youth of America seemed highly achievable.
With a dash of irony, a heavy helping of satire, and a brief study of Terry Gilliam’s early work, here’s how the site works:
In order to get the record for free, you must exchange the email addresses of like-minded friends. The record is only delivered (digitally) once at least three of your friends click back through the site through the link the website sends them. Please visit the site for the full animated experience. Welcome to the Rock & Roll Ponzi Scheme!
Influenced by the seemingly infinite cases of pyramid schemes that riddled the headlines of global news papers in 2009, 1986 thought they would take a page from the play book of the likes of Bernie Maddoff to service the record to the general public. After all, if he was capable of swindling some of the richest and brightest that the world had to offer, beguiling the youth of America seemed highly achievable.
With a dash of irony, a heavy helping of satire, and a brief study of Terry Gilliam’s early work, here’s how the site works:
In order to get the record for free, you must exchange the email addresses of like-minded friends. The record is only delivered (digitally) once at least three of your friends click back through the site through the link the website sends them. Please visit the site for the full animated experience. Welcome to the Rock & Roll Ponzi Scheme!
If a pickle can get more fans that Nickelback then I'm pretty sure we can all find three people that want free music in their lives...better yet they don't even have to buy a bottle of Mona Vie to be part of the club.
Download: Black Spring
Download: Undertow
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